Working for the 2008 Republican “Victory” effort in Southwest Iowa, Northwall became aware of a significant difference between the Republican efforts for McCain versus the Democrat efforts for Obama. The Democrats had an elevated level of knowledge about the voters as they went door-to-door. The Obama campaigners were tracking voter comments, entering the information into a database of sorts, and providing that information to the next walk team to visit that voter.
Northwall saw opportunity. Every time you’ve thought to yourself, “it would be nice if my technology provider could do this…” NorthStar thought of it with the ultimate goal of electing Republicans in every race from dog catcher to the highest in the land.
With his background in database systems, he persuaded angel investor and Republican activist Matt Butler, who also serves as the company’s Chief Marketing Officer, to help him start a company where he could build his vision of “The most advanced and fully-integrated campaign data system ever built.”
After countless hours of development and continuing improvement, we are pleased to offer the NorthStar Difference: